We were tasked with creating the brand identity for an innovative EU telemedicine platform specializing in accessible healthcare, with an initial launch focus on hair growth treatments. The core strategy was built around the concept of "Gentle Growth," aiming to create a brand that felt optimistic, effortless, and organic. This led to a unique logo—an abstract 'M' crafted from a single, flowing line that evokes a hair strand—and a calming palette of clinical green, navy, and white, perfectly balancing medical professionalism with a serene wellness experience.