Crumbl is a conceptual branding project born from a simple question: what if a cookie brand could feel like coming home? We imagined a brand where the secret ingredient is nostalgia. The heart of the concept is a cheerful cook character, brought to life through playful illustrations. This mascot isn't just a logo; he's the soul of the brand, interacting with the cookies to tell a story of homemade goodness, joy, and the comforting warmth of a kitchen filled with happy memories.