How do you brand a nut? You can talk about protein, list flavors, or show a glossy photo. Or, you can tell a better story. For the Polish brand Ohrzeszki, we chose the story.

Our narrative began with a single, foundational idea: a snack should be a moment of delightful interruption. A small gasp of pleasure in your day. We took that idea and turned it into a name: "Ohrzeszki." It sounds like a surprise. It feels like a discovery. It’s the perfect, playful twist on the Polish "orzeszki" (nuts)